This is my open letter to the Oliver family.
By now I expect you are aware of the sentiment that has developed around your decision to offload service of our Oliver trailers to your new dealership network. We all wish you the best in all of your future endeavors. It appears to me you could have just as easily required your new dealers to service the trailers that they sell and also service those that benefit by these new dealers being closer at hand than Hohenwald. Further you could have allowed your factory service to stay in place for those of us that purchased our trailers directly from your factory, especially those of us that are new buyers and most especially for those of us that are much closer to Hohenwald than one of your new dealers.
I ask that you don’t view your factory service center as a cost center, but rather a profit center. Your factory service center in many ways could be a perfect complement to your new dealer network. Doing that would cement to us the fact that we counted on that service being available and as close to us as we know Hohenwald to be.
It might be time to reconsider your factory service center once you have grown the reach of your dealer network to satisfy your nationwide customers. As announced the change is too abrupt, it is very disquieting to current owners.
Please take this opportunity to reconfirm your commitment to the very loyal customer base you have enjoyed throughout your
history. I am asking you to reconsider your decision to move all Oliver service to your dealers.
Most Sincerely,
Jeff & Cindy Coleman
Hull 1423