As the world reopens, more people are traveling, driven by a focus on health, a desire to connect with nature, and an interest in unique experiences like glamping. This guide explores the growing popularity of camping and outdoor hospitality.
The 2024 Kampgrounds of America Research report reveals that the camping industry has changed significantly in the last decade, with overall camping households increasing by 23% and active camping households rising by 68%. This growth in camping interest is also evident in the substantial rise of households going camping three or more times, which has increased by 98%. Demographically, campers have become younger, with almost half of campers since 2022 being under age 35, compared to 30% in 2014. An impressive 21.6 million additional households have joined the ranks of active camping households, indicating a significant increase in the number of people who have gone camping in the past year. The number of households camping three or more times annually has increased by 98% since 2014.
Health and Wellness Focus
One key driver behind the rise of exploratory travel is the increasing focus on health and wellness. After months of being cooped indoors due to the pandemic, people crave fresh air, sunshine, and physical activity. Camping and outdoor hospitality offer the perfect opportunity to disconnect from the stresses of everyday life, rejuvenate in nature, and prioritize self-care.
Travel Goals
Travelers are increasingly seeking adventurous experiences beyond typical sightseeing and beach vacations. Exploratory travel allows them to enjoy nature, discover hidden gems, and engage in outdoor activities like hiking and kayaking. Camping and outdoor hospitality help them achieve their unique travel goals.
Natural Attractions
The natural world has many things to offer adventurous travelers. You can enjoy lush forests and beautiful coastlines. Camping allows you to connect with nature, waking up to the sound of birds and stargazing at night. If you want more comfort, glamping gives you a luxurious way to experience the outdoors while keeping modern conveniences.
Glamping
Glamping is a way to enjoy nature with comfortable accommodations. It combines camping with modern comforts like cozy beds, private bathrooms, and good meals. You can stay in unique places such as safari tents, treehouses, or yurts. This trend is great for people who want adventure without giving up comfort.
Demographic Changes
More travelers, especially Millennials and Generation Z, are seeking authentic experiences and supporting local cultures while prioritizing sustainability. Many choose to explore lesser-known destinations and stay in eco-friendly camping and outdoor accommodations.
Conclusion
Interest in exploratory travel is rising, leading to increased camping and outdoor hospitality. Travelers seek new experiences, prioritize health and wellness, and desire a connection with nature. Whether camping in a tent or enjoying luxury glamping, there are countless opportunities for memorable adventures. Pack your bags, lace up your hiking boots, and get ready for an unforgettable experience!
