Introduction
As the world slowly reopens and people start to fulfill their travel goals again, there has been a noticeable shift towards exploratory travel. This trend is driven by a desire for a health and wellness focus, a yearning to connect with nature, and a growing interest in unique accommodation options like glamping. In this beginner’s guide, we will explore the rising demand for exploratory travel and how camping and outdoor hospitality are becoming increasingly popular for travelers.
According to the Kampgrounds of America Research report in 2024, there have been significant changes in the camping and outdoor industry in the past decade. The number of overall camping households has risen by 23%, with active camping households experiencing an impressive 68% increase. This growth in camping interest is also evident in the substantial rise of households going camping three or more times, which has increased by 98%. Demographically, campers have become younger, with almost half of campers since 2022 being under age 35, compared to 30% in 2014. An impressive 21.6 million additional households have joined the ranks of active camping households, indicating a significant increase in the number of people who have gone camping in the past year. The number of households camping three or more times annually has increased by 98% since 2014.
Health and Wellness Focus
One key driver behind the rise of exploratory travel is the increasing focus on health and wellness. After months of being cooped indoors due to the pandemic, people crave fresh air, sunshine, and physical activity. Camping and outdoor hospitality offer the perfect opportunity to disconnect from the stresses of everyday life, rejuvenate in nature, and prioritize self-care.
Travel Goals
Many travelers are seeking new and exciting experiences that go beyond the traditional sightseeing tours and beach vacations. Exploratory travel allows them to immerse themselves in the natural environment, discover hidden gems, and challenge themselves with outdoor activities like hiking, kayaking, and wildlife spotting. Whether ticking off bucket list destinations or simply escaping the routine, camping and outdoor hospitality play a crucial role in helping travelers achieve their travel goals uniquely and memorably.
Natural Attractions
From lush forests and towering mountains to pristine lakes and stunning coastlines, the natural world offers many attractions for exploratory travelers. Camping allows travelers to fully immerse themselves in these natural wonders, waking up to birds chirping, watching the sunset over the horizon, and stargazing under the clear night sky. Outdoor hospitality options like glamping provide a comfortable and luxurious way to experience the beauty of nature without sacrificing modern amenities.
Glamping
Glamping is the perfect choice for those who want to experience the great outdoors without sacrificing comfort and convenience. Combining the best of camping and luxury accommodations, glamping offers a unique and unforgettable experience for travelers of all ages. Glamping allows travelers to connect with nature in style and comfort, whether in a safari tent, treehouse, yurt, or eco-pod. With amenities like plush beds, private bathrooms, and gourmet meals, glamping is a trend that promises excitement and intrigue.
Demographic Changes
Another significant factor contributing to the rising demand for exploratory travel is the changing demographics of travelers. Millennials and Gen Z, with their preference for authentic and immersive experiences, are driving this trend. They seek opportunities to connect with local cultures, communities, and environments, and are more interested in sustainable travel practices, supporting small businesses, and exploring off-the-beaten-path destinations. Camping and outdoor hospitality cater to these changing preferences by offering unique and environmentally friendly accommodation options in stunning natural settings.
Conclusion
The rising demand for exploratory travel fuels interest in camping and outdoor hospitality as travelers seek new ways to fulfill their travel goals, focus on health and wellness, and connect with natural attractions. Whether roughing it in a tent, relaxing in a luxury glamping pod, or exploring the great outdoors with loved ones, camping, and outdoor hospitality offer endless possibilities for memorable experiences. So pack your bags, lace up your hiking boots, and prepare to embark on an adventure like never before.
