Jump to content

Oliver Parts/Merchandise Website


Katjo
 Share

Recommended Posts

I heard Oliver was working on a website to purchase parts, apparel, Oliver branded gift items, etc. Not sure if that was a rumor or not but it sure would be nice to be able to shop online rather then call directly, most often then not you have to leave a message and wait for a callback to order anything. 
I would love to see some apparel, hats, tees, sweatshirts, jackets, joggers in both men and women styles. 

  • Thanks 1
  • Like 2

2021 Dodge Ram 1500 

2021 Oliver Elite ll 

Hull #732 

Michigan 

Link to comment
Share on other sites

  • Moderators

Well - 

There has been "rumor" of this very thing happening for at least the past three or four years.  Unfortunately, due to a number of circumstances the "Ollie Store" is not open - yet.

While getting annual service done last month (September, 2022) I had a discussion with a reasonably senior management employee of Oliver and they told me that "the final details are presently being worked out" and that the "store" should be open for business by the end of the year.  Hopefully this will turn out to be true.

Bill

  • Thanks 1
  • Like 5

2017 Ford F150 Lariat 3.5EB FX4 Max Towing 2016 Oliver Elite II - Hull #117 "Twist"

Link to comment
Share on other sites

2 hours ago, topgun2 said:

Well - 

There has been "rumor" of this very thing happening for at least the past three or four years.  Unfortunately, due to a number of circumstances the "Ollie Store" is not open - yet.

While getting annual service done last month (September, 2022) I had a discussion with a reasonably senior management employee of Oliver and they told me that "the final details are presently being worked out" and that the "store" should be open for business by the end of the year.  Hopefully this will turn out to be true.

Bill

It will be great if it opens before the holidays ie Christmas gifts!🎅🏼

  • Like 1

2021 Dodge Ram 1500 

2021 Oliver Elite ll 

Hull #732 

Michigan 

Link to comment
Share on other sites

They really have to be made to understand that 'Branded' merchandise is one of the cheapest forms of advertising there is. And it is worn and displayed, by enthusiasts, right in the middle of their target audience. The items start a conversation. The conversations turn to a showing. The showing turns to a trip to Tennessee. We all know how it works. We been there. We have made the trip...

  • Like 1
Link to comment
Share on other sites

  • Moderators
16 minutes ago, Mainiac said:

They really have to be made to understand that 'Branded' merchandise is one of the cheapest forms of advertising there is.

I can tell you that they certainly do understand your point.  There are a reasonable number of other things that tend to gum up the works and that is why this process has taken sooooo long.

Bill

  • Like 1

2017 Ford F150 Lariat 3.5EB FX4 Max Towing 2016 Oliver Elite II - Hull #117 "Twist"

Link to comment
Share on other sites

42 minutes ago, Mainiac said:

They really have to be made to understand that 'Branded' merchandise is one of the cheapest forms of advertising there is. And it is worn and displayed, by enthusiasts, right in the middle of their target audience. The items start a conversation. The conversations turn to a showing. The showing turns to a trip to Tennessee. We all know how it works. We been there. We have made the trip...

Exactly! I think their marketing dept (if they have one, I’m guessing they don’t) is what’s “gumming up” the process in creating a merchandise/parts website. 
It’s not that difficult to set up a website and they could even set up drop shipping for merchandise.  They already have branded merchandise and parts, many that some owners don’t even know about. Marketing and Branding is my forte, I’ve been a guest speaker at several conventions on Marketing and Branding panels so I understand what it entails and the benefits of marketing your brand. It really surprised me when we bought our Oliver that they didn’t have a merchandise/parts website. 

2021 Dodge Ram 1500 

2021 Oliver Elite ll 

Hull #732 

Michigan 

Link to comment
Share on other sites

  • Moderators
45 minutes ago, Katjo said:

I think their marketing dept (if they have one, I’m guessing they don’t) is what’s “gumming up” the process in creating a merchandise/parts website. 

Absolutely untrue.

Oliver does have a Marketing Department with Matt Duncan as its head. 

Remember that Oliver Travel Trailers is a relatively small privately held company.  Many of Oliver's employees wear multiple hats such as compliance, quality control systems, IT, marketing, etc.  I personally know that these people work very hard and actually care about Oliver and us (the customer).

Bill

  • Like 2

2017 Ford F150 Lariat 3.5EB FX4 Max Towing 2016 Oliver Elite II - Hull #117 "Twist"

Link to comment
Share on other sites

  • Moderators
1 hour ago, Katjo said:

... I’ve been a guest speaker at several conventions on Marketing and Branding panels so I understand what it entails and the benefits of marketing your brand. It really surprised me when we bought our Oliver that they didn’t have a merchandise/parts website. 

Looks like you may be a keynote speaker at next years Owner's Rally. What time slot do you prefer?

  • Haha 2

Steve, Tali and the dogs: Reacher and Rocky plus our beloved Storm, Maggie and Lucy (all waiting at the Rainbow Bridge)

2008 Legacy Elite I - Outlaw Oliver, Hull #026 | 2014 Legacy Elite II - Outlaw Oliver, Hull #050 | 2022 Silverado High Country 3500HD SRW Diesel 4x4 

 

             801469912_StatesVisitedTaliandSteve08-23-2021-I.jpg.26814499292ab76ee55b889b69ad3ef0.jpg1226003278_StatesVisitedTaliandSteve08-23-2021-H.jpg.dc46129cb4967a7fd2531b16699e9e45.jpg

 

 

Link to comment
Share on other sites

9 minutes ago, topgun2 said:

Absolutely untrue.

Oliver does have a Marketing Department with Matt Duncan as its head. 

Remember that Oliver Travel Trailers is a relatively small privately held company.  Many of Oliver's employees wear multiple hats such as compliance, quality control systems, IT, marketing, etc.  I personally know that these people work very hard and actually care about Oliver and us (the customer).

Bill

No one said they don’t work hard or they don’t care. It doesn’t matter that they are a small company, Marketing and Branding is all a part of growing your business. It’s just smart business. 

  • Like 1

2021 Dodge Ram 1500 

2021 Oliver Elite ll 

Hull #732 

Michigan 

Link to comment
Share on other sites

8 minutes ago, ScubaRx said:

Looks like you may be a keynote speaker at next years Owner's Rally. What time slot do you prefer?

I’m looking forward to talking with Oliver’s “Marketing” dept. They could be doing so much more that would benefit everyone but mostly Oliver. 

2021 Dodge Ram 1500 

2021 Oliver Elite ll 

Hull #732 

Michigan 

Link to comment
Share on other sites

I have sold "Branded" merchandise before, and at a profit. It was fun to see couples buy matching hats, vests, tee shirts, and even coffee cups. The hats and garments were not the cheap stuff. The hats were not the mesh ones gramps used to wear either. The real value is not the mark-up, but it is nice to cover expenses. The real value is the cult like following that that Branded item generates. 

Have you ever seen an L.L.Bean boot, sweatshirt, or hat? If you did you recognized it, and you didn't even know where it was except maybe in Maine and they had a catalog? And the funny part is the same exact sweartshirt as in the catalog, at a store across the street sells for full retail at half the cost. The only difference is the logo.

As someone must realize is that the only rational shopper is in the mind of an astute marketing department with a clever ad...

  • Love 1
Link to comment
Share on other sites

7 minutes ago, Mainiac said:

I have sold "Branded" merchandise before, and at a profit. It was fun to see couples buy matching hats, vests, tee shirts, and even coffee cups. The hats and garments were not the cheap stuff. The hats were not the mesh ones gramps used to wear either. The real value is not the mark-up, but it is nice to cover expenses. The real value is the cult like following that that Branded item generates. 

Have you ever seen an L.L.Bean boot, sweatshirt, or hat? If you did you recognized it, and you didn't even know where it was except maybe in Maine and they had a catalog? And the funny part is the same exact sweartshirt as in the catalog, at a store across the street sells for full retail at half the cost. The only difference is the logo.

As someone must realize is that the only rational shopper is in the mind of an astute marketing department with a clever ad...

Yessss!❤️❤️❤️❤️❤️

2021 Dodge Ram 1500 

2021 Oliver Elite ll 

Hull #732 

Michigan 

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share

×
×
  • Create New...